{"id":2551,"date":"2018-09-29T16:56:48","date_gmt":"2018-09-29T16:56:48","guid":{"rendered":"https:\/\/blog.thegentsplace.com\/?p=2551"},"modified":"2018-09-29T16:56:48","modified_gmt":"2018-09-29T16:56:48","slug":"iphone-excess","status":"publish","type":"post","link":"https:\/\/blog.thegentsplace.com\/iphone-excess\/","title":{"rendered":"iPhone e(x)ces(s)"},"content":{"rendered":"

\t\t\t\tIn previous years we’ve done our research and previewed the iPhone 7<\/a> and iPhone X<\/a> pre-launch.\u00a0 This time we wanted to observe the initial market reaction to the newest iteration of Apple’s single most popular product, the smart phone used by 25% of all smart phone users worldwide.\u00a0 The reviews are in, and this article will examine the virtues and vices of the newest additions to the Apple family, the iPhone XS and soon, the XR.<\/p>\n

It’s a Ten S<\/h4>\n

I know you might be looking at the letters XS and logically are thinking, “that’s an X-S” but Apple wants to be clear that it’s a “Ten S.”\u00a0 This is because the company sees this more as an upgrade on the recent X models and wants to keep their naming conventions in place, with an “S” model essentially improving the previous year’s launch.\u00a0 The closeness to “excess” (and the unintentional irony of the connotation) will keep a few from calling it a Ten S, just out of joking protest.<\/p>\n

The XR is the first “low cost” iPhone that Apple has put out since the 5C (2013).\u00a0 In Apple’s mind, low cost means around $749 retail in the US for the XR, as opposed to around $999 for the XS and $1099 for the slightly larger XS Max.\u00a0 The XR should release later in October 2018, and is expected to sell well among tech-savvy Millennials who see no need to upgrade to a top of the line phone but are happy to take a significant bump over the 4, 5, or 6 that they may still be sporting.<\/p>\n

What’s new?<\/h4>\n

It’s an “S” upgrade, so true to form, it’s an improvement over the X, including a powerful new processor.\u00a0 Also:<\/p>\n

    \n
  • There’s 90 minutes more battery life.\u00a0 This translates to 15 hours of video or 25 hours of talk time on a single charge.\u00a0 This should get you through a day without having to plug in.<\/li>\n
  • A much better camera.\u00a0 It also has a depth control feature, which allows you to adjust the strength of the blur of a photo you take in portrait mode (which blurs the background)<\/li>\n
  • A 6.5 inch screen on the XS Max model.\u00a0 It’s the largest ever in an iPhone, in an answer to critics from advocates of rival devices.<\/li>\n<\/ul>\n

    Apple has stayed with the edge-to-edge design so it seems that the home button, much like the headphone jack, is permanently gone.<\/p>\n

    Brand Power<\/h4>\n

    Is there really any company besides Apple that could get away with ongoing price increases on a core-line product year after year?\u00a0 There were still thousands of people worldwide last week who camped out to be among the first to get their hands on one of these.\u00a0 Yet, there are plenty who are starting to accept the fact that this isn’t really a “phone” but rather an “everything” device for a life.\u00a0 We use it to capture moments of our lives, watch videos, and stay connected to friends and family via social media.\u00a0 It’s that, not the ability to call someone, which drives the prices of these products these days.\u00a0 And it seems that people continue to be willing to pay the prices Apple dictates.\u00a0 They aren’t the first trillion dollar company on accident.<\/p>\n

    Did you upgrade?\u00a0 Or are you a user of a rival device?\u00a0 Let us know in the comments below to get a free shoe shine on your next visit to our club.<\/em>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

    In previous years we’ve done our research and previewed the iPhone 7 and iPhone X pre-launch.\u00a0 This time we wanted to observe the initial market reaction to the newest iteration…<\/p>\n","protected":false},"author":3,"featured_media":2552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,123],"tags":[287,288],"acf":[],"yoast_head":"\niPhone e(x)ces(s) - The Gents Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.thegentsplace.com\/iphone-excess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPhone e(x)ces(s) - The Gents Blog\" \/>\n<meta property=\"og:description\" content=\"In previous years we’ve done our research and previewed the iPhone 7 and iPhone X pre-launch.\u00a0 This time we wanted to observe the initial market reaction to the newest iteration...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.thegentsplace.com\/iphone-excess\/\" \/>\n<meta property=\"og:site_name\" content=\"The Gents Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-29T16:56:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.thegentsplace.com\/wp-content\/uploads\/2018\/09\/pexels-photo-341523.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gents Place Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gents Place Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.thegentsplace.com\/iphone-excess\/\",\"url\":\"https:\/\/blog.thegentsplace.com\/iphone-excess\/\",\"name\":\"iPhone e(x)ces(s) - 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